"Parents located in the northern part of London wants to find an remarkable and skilled instructor to assist their smallest child on his early path to growing into an British gentleman."
When reading this advertisement, you might naturally miss the term "beginning" as mere a turn of phrase.
However, it might be the crucial part of this unique position posting, as it attempts to hire a mentor for a 12-month-old.
Many of responses have already been received since the unnamed family advertised their call for the highly paid tutor, who has to be "a uniquely qualified person".
During the past few weeks, the advert has gained interest across the press, with many asking why?
Progressive Approach
A tutoring expert, head and founder of a global tutoring firm, which is supporting the family in their hunt, said that notwithstanding first doubt, he considered the plan "far sighted", and "advanced".
When he consulted the family, he noted they understood the unusual character of their demand, and how early in age their son is.
But, they clarified that they "preferred not to postpone any longer" to hire a tutor, as they had waited until their firstborn was five, and by that age "cultural conditioning had already taken hold".
What exactly does the family mean by "cultural bias"?
It's "all-encompassing", the expert replied. "The manner you eat, how you speak".
He explained the older sibling had picked up "very nuanced, body language" from the family, and had adopted their cultural habits. The family told the consultant they did not want this pattern to repeat itself with their infant.
The intention: To bring in a English tutor, who needs to speak with standard English accent, to guide the baby from the very start.
Subtle Influence
"A lot of the learning at the outset here is kind of osmotic," said Adam.
It's via this natural absorption that the family are expecting the child will acquire the English characteristics they want to instil.
The consultant said the tutor must be someone who studied at "prestigious academies – the same kinds of schools as the family hope to send their son to".
"The educator simply needs to be the suitable individual, they'll be performing things they aren't even aware they're doing, simply by nature," he said.
Money No Object
The family informed the expert the chosen tutor should preferably also have knowledge of or passion in horse riding, winter sports, artistic pursuits and music so as to influence the child in a diverse set of passions.
More than that though, he explained the family wanted the tutor to register the child on a variety of classes so the child would be "horseback riding and picking up an instrument by the time they are about three years old".
In the family's minds, guiding their son become a "UK sophisticate" will bring about success and create opportunities.
"Considering the advantages and disadvantages of that, because it's certainly a class statement," he notes.
However, despite all this instruction in "Britishness", might the child absorb alleged cultural leaning from the globally influenced family he resides with regardless?
"Absolutely", answered he. "They know this might not succeed, but they've just taken the attitude of, 'why not attempt it and we'll proceed as quickly as we can', because the cost of it is not a concern," he said.
Overly Optimistic
There are some in the education sector who share similar doubts.
Peter Cui, CEO and founder of a tutoring service, who supplies private tutors, commented that "the development of becoming bicultural, or actually, forming one's identity, is something that must be experienced personally, not engineered."
He explained that he had moved from the Far East to the United Kingdom at the period of seven, and had been raised experiencing and living both cultures. He progressed to be educated at Cambridge University.
"The idea that an individual can serve as a representation of UK identity, a person who can possibly transfer the attributes of a English gentleman upon a infant child, seems to me naive and impractical," he stated.
"In my experience, employing a typically UK tutor from babyhood will does not automatically create the result they hope for.
"I wasn't provided with such a tutor, and nevertheless I have been privileged enough to live many of the situations they desire for their son."
He added: "The truth is, self-identity can not be dictated from the outside; it must be embraced, and it must come from within."
Buying Britishness
Naturally, Britishness is something the CEO believes can be taught – and sold.
"I believe the situation that the global community views us in this light is something that we should be cherishing|valuing|appreciating